Risk Communication is an Interactive Exchange
Updated: Apr 16
Risk communication is the interactive exchange of information among risk assessors and other parties before, during and after an incident. Risk communication is a component in the overall risk analysis procedure used to disseminate vital information to people and departments about potential threats/hazards they may be exposed to. During an emergency, an inadequate response could result in loss of confidence in a brand, destroy a business' reputation or even result in serious injury or a mass casualty situation.
There's no single model that captures the full range of considerations impacting risk communication efforts, but an effective plan should at least include the following elements:
• Preparedness: pre-event risk communication outlining practical preparedness measures, including education on likely risk characteristics of various threats (e.g., differentiating factors associated with an improvised nuclear device terrorist attack versus an earthquake).
• Response (Imminent Warnings): crisis communication and guidance regarding protective actions to take immediately prior to, in the midst of, or during the hours immediately following an event.
• Recovery: messages communicating needs and guidance in the weeks, months, and years following an event.
Risks must be clearly communicated in order to highlight concerns up the chain of command. Otherwise, there is a greater chance that risk mitigation strategies to counter the threat may be misunderstood or ignored. In turn, the flow of information of risk needs to be filtered down to all employees in order to keep members of the public or lower-level staff members aware of identified risks.
Want to give your business a clean bill of health, or identify potential flaws in your current processes? Chegan SRM